Why Starbucks is going back to basics
CEO Brian Niccol explains the company’s pivot back to its roots.
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What Starbucks actually means as chain quietly changes its name
While it is still legally known as Starbucks Corporation, the chain’s public-facing moniker seems to have switched to The ...
Earnings Preview: What To Expect From Starbucks
Starbucks is scheduled to report earnings after Tuesday's close. Here's a closer look at what the Street expects from SBUX.
Starbucks: Strong Leadership and Strategic Initiatives Drive Positive Outlook
Starbucks (SBUX – Research Report), the Consumer Cyclical sector company, was revisited by a Wall Street analyst yesterday. Analyst Zachary ...
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Reason why Starbucks has quietly changed its name
At the same time all this was going on, the famed coffee giant also changed its name, which new CEO Brian Niccol has since dropped in official earnings calls and interviews, according to Today.
Starbucks Brings Back 2 Valentine’s Day Drinks and Introduces Blackberry Sage Refreshers — And We Tried Them
Starbucks has three new herbaceous and berry-forward drinks: the Blackberry Sage Refresher, Blackberry Sage Lemonade ...
UBS Group Forecasts Strong Price Appreciation for Starbucks (NASDAQ:SBUX) Stock
Starbucks (NASDAQ:SBUX – Get Free Report) had its target price boosted by analysts at UBS Group from $98.00 to $105.00 in a report issued on Wednesday,Benzinga reports. The firm presently has a ...