which deliver a "surprise and delight" factor for customers, Cain says. "Advent calendars just have a spot culturally in all of our minds, [going back to when we were] children," Cain explains.

Consider the success some brands have seized by deploying “surprise and delight” as a regular tool in their marketing arsenal.

Finding the perfect gift for an Aries can be a challenge, but by understanding their passionate and energetic personality, ...

"With a familiar, flaky texture and a rich, hot honey taste, Ritz Hot Honey crackers serve as a creative base for endless toppings," Mondelēz International announced in a press release. "The mix of ...

Tiffany Hayes remembers a feeling more than the actual moment. The feeling that her Dream team was turning and heading in the right direction. “It was a couple games into our (eight-game winning ...

By integrating Sponsored Product Sampling capabilities to the platform, retailers can surprise and delight shoppers while generating new revenue streams. Swish’s Sponsored Product Sampling platform ...