An accompanying digital campaign was directed by Nabil Elderkin, who has worked on music videos for artists like Tyla, Frank ...

but that practice appears to have been abandoned sometime after Brown-Forman took over. Still, there are some who firmly believe that the best Herradura tequila can be found in the dusty bottles ...

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.