Lego is the unmatched leader in the construction category, but two new bricks brands are aiming for a piece of its market ...

The winner of The Toy Book’s Overall Pulse of Play Award continued its dominance with record revenue in 2024. The company ...

Niels Christiansen, CEO of Danish toy company Lego Group, explained that the they are more worried about market share and ...

Did you know that Lego is the world’s largest manufacturer of tires by volume? The Danish toy maker produces around 400 ...

LEGO Group made significant progress in adding renewable resources to its raw materials mix in 2024, more than doubling the ...

Trump has threatened to "tariff Denmark at a very high level" if it did not allow the U.S. to acquire Greenland, ...

The Denmark-based toy manufacturer said its green investments last year were nearly three times what it spent on the sector ...

As a result of the partnership between the two brands, a series of activities will be promoted that will go beyond the launch ...

This collection expands on The LEGO Group’s existing line of Jurassic World sets. Each set explores the franchise’s ...

On Jan. 15, a commercial lunar lander launched from Earth carrying the United States' first robotic rover designed to explore ...

Last year, Lego and Formula 1 announced a multi-year partnership that would include several new F1-themed products; for the ...

But Lego Mario Kart hits a different cadence. They’re still compatible with those bulky electronic figures - each vehicle has ...