But it’s also a lot of fun to have actual toy versions or playsets of things like a store or house. And if you have a child ...

licensed toy sales grew 8% and accounted for 34% of the total toy market. These positive results highlight both the continued appeal of new and evergreen, or sometimes nostalgia-based franchises ...

Children’s imaginations are truly so wonderful they can make anything into a toy. If they want to play pretend grocery store and make the couch into a cash register, they absolutely will.