Tubi aired the Super Bowl for the first time this year as owner Fox broadcast the game. The streaming service helped make the Chiefs-Eagles matchup more accessible to audiences wi

Fox Corp. has continued its push for Tubi, its free, ad-supported streaming service, by streaming this year’s Super Bowl there and running another strange in-game Super Bowl ad. This one stars a man born with a taste for Westerns and a head shaped like a cowboy hat.

In addition to the record 127.7 million viewers for the game, Kendrick Lamar’s performance was the most-watched Super Bowl halftime show in history.

It turns out, Super Bowl LIX wasn't just the most-watched big game in football history… it was also the most successful. That's according to Fox Corporation CEO Lachlan Murdoch, who on Wednesday celebrated Fox and Tubi for generating over $800 million in ad sales across platforms.

While Tubi’s pricing is far lower than the $7 million to $8 million advertisers paid for 30 seconds of national ad space on Fox, the audience will also be much smaller than broadcast’s, which last year hit 120 million on CBS out of the 123.4 million total for Super Bowl LVIII.

Fox Corp. is boasting a record haul in ad sales for Super Bowl LIX on Fox and Tubi of more than $800 million in gross revenue.

The Fox-owned free streamer delivered a huge audience of 13.6 million for the game. How many of those can help boost its user base of 97 million?