A Little Personality Can Save Food from the Trash By Kacy Kim and Sukki Yoon Every year, billions of pounds of perfectly good ...

Popular "ugly" produce companies—Yoon cited Misfits ... as consumers were already more inclined to buy irregular-looking ...

In the age of sustainability and environmental consciousness, an exciting movement has emerged companies selling “ugly food.” ...

Traditionally, only the most perfect fruits and vegetables make it onto the shelves of supermarkets and grocery stores, while ugly ones – whether pockmarked, gashed, or squashed – are discarded as ...

Even though they're totally tasty, deformed fruits and vegetables are often overlooked for more traditional looking produce - so this man started sharing photos of "ugly," yet adorable ...

The report found that a large portion of this waste is avoidable and occurs during production, often due to farmers ...

When chlorophyll breaks down, leafy greens turn yellow or brown. The more ripe an ethylene-producing fruit or vegetable is, the more gas it produces. If certain produce items are nearby ...

could encourage the sale of more ugly vegetables. Stephen Porter, of the University of Edinburgh's School of GeoSciences, said: "Encouraging people to be less picky about how their fruit and ...

While ugly produce companies may improve access ... so the majority of Imperfect's fruits and vegetables come from there. It says it tries to source locally when possible, but sourcing ultimately ...

"By enhancing the attractiveness of the 'ugly' produce ... the problem is that U.S. consumers widely avoid taking home fruits and vegetables that are too small, oddly shaped and discolored ...