VTuber Mori Calliope's live concert at the Hollywood Palladium was packed with screaming adoring fans and a community unlike anything I'd seen.

Bratzel previously worked for the company behind Lil Miquela, a popular virtual influencer. Read the 11-page pitch deck the startup used while raising venture capital. AvatarOS is betting that AI ...

Best practices for companies to comply with the Federal Trade Commission’s (FTC’s) guidance on social media influencer marketing and reduce the legal liability and reputational risks associated with ...

In a groundbreaking move that blurs the lines between artificial intelligence (AI) and entertainment, virtual influencer Alba Renai has announced her latest venture as the host of a segment on the ...

Instead of hiring a famous celebrity to play the Colonel, the chain created a computer-generated "Instagram influencer" Colonel, which the company has labeled a "Virtual Influencer Colonel." ...

This pageant is simply the latest platform for influencers created by developers using advanced artificial intelligence. Virtual influencers these days have been featured in fashion campaigns and ...

It is estimated Dwayne "The Rock" Johnson is paid around $1.7 million whenever he makes a sponsored Instagram post for a ...

Influencer marketing is a huge industry grossing over 21.1 billion US dollars in 2023 alone A new trend in influencer ...

Hwang, Serim, Shunyuan Zhang, Xiao Liu, and Kannan Srinivasan. "Should Your Brand Hire a Virtual Influencer?" Harvard Business Review 102, no. 3 (May–June 2024): 56–60.

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