Rather, its MO is to deliberate on big changes it ... close attention. The logo touch-up includes thicker lettering on "Walmart" and broader stems for the yellow sunlike spark graphic that goes ...

Retail giant Walmart has launched a major series of changes to its branding, store appearance and overall approach, with the ...

Walmart is refreshing its logo for the first time in nearly two decades, highlighting its evolution while also serving as a nod to its past, the big-box retailer announced Monday. The word mark on ...

Walmart is retaining the yellow “spark” often used with the logo; however ... for the company amid rising competition from other big box retailers, like Target. However, this new look arrives ...

The last time Walmart refreshed its brand, the Great Recession loomed large, the iPhone was only a year old and a hyphen still split the retailer’s legal name. On Monday, the big-box store ...

Big feelings. Huge ... inspired by Walmart founder Sam Walton’s classic trucker hat. The Walmart “spark” (the yellow sunburst logo) also received a little makeover. Emphasis on little.