What's a company to do? If you're internet-savvy and marketing-smart, you can be the solution to this dilemma as an internet marketing consultant. You'll seek out new ways to increase a client's ...

An entry-level position like SEO specialist can earn $43,475. Some online degree programs use the term internet marketing, while others use digital marketing. Other internet marketing programs ...

News consumption continues to become more digital and fast-paced. Your website is your most valuable marketing tool. It allows you to reach all of your audiences in any part of the world using any ...

Steenburgh, Thomas J., Jill Avery, and Naseem Ashraf Dahod. "HubSpot: Inbound Marketing and Web 2.0." Harvard Business School Case 509-049, May 2009. (Revised January 2011.) ...

The Web is the ultimate laboratory for content. It allows us to know, with increasing precision, what content leads to a positive action and what content leads to the Back button. The content that ...

If you want to rank for multiple keywords phrases with your website, you will need to make a separate webpage for each keyword phrase you are targeting. Beyond page URL, title, and headings, content ...

A marketing degree that explores the complete business-consumer relationship, from internet marketing, social media, and professional selling to brand awareness, international marketing, and the ...