18 Tips For Managing Corporate Reputation In The Social Media Age
With an abundance of platforms for increased information sharing and public scrutiny, companies must stay ahead of the curve ...
mccormick.northwestern.edu5y
MSIT 451: Marketing Strategy and Analysis
Specifically this course will examine five strategy questions: What is Strategy overall? What is Corporate and Business Strategy? What is Marketing Strategy? What is Integrated Marketing ...
'All or nothing' business strategies can backfire, study suggests
When a company launches a new initiative, framing it as an "all or nothing" pathway to success is tempting, especially when ...
SourceSecurity9y
Effective corporate security strategy adds value to business strategies and operations
The alignment of corporate security with the business strategy of an organisation is a topic that has been on the agenda of many senior security professionals. A corporate security department’s ...
Investopedia8mon
Marketing Essentials
A brand is much more than a familiar name or logo that identifies a business, product, or service and is presented through traditional advertising strategies. A brand encompasses the consumer's ...
Microsoft has a new strategy chief to navigate its AI era
Microsoft CEO Satya Nadella is moving the company’s HR chief, Kathleen Hogan, into a new role focused on corporate strategy.