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Mastercard's new haptic logo is a stroke of branding genius – though it could be very annoying
The sequence was created in partnership with McCann, and will mirror Mastercard's sonic logo, debuted in 2019. Now, I can't say that I can remember Mastercard's sonic logo off the top of my head ...
Creative Review8y
Pentagram designs new logo and identity system for Mastercard
Mastercard’s logo has changed little since 1968. The brand’s name was changed from Master Charge to MasterCard in 1979, and its upright font was replaced with italics in 1990, but the core elements – ...