Keep pulling and stretching for 10-15 minutes until the taffy becomes lighter in color and develops a glossy sheen. This process aerates the candy, giving it that classic chewy texture.

Not all candy is pulled ... Each batch of taffy is about 50 pounds. From 50 pounds, we produce about 2,000 pieces of taffy. We use white chocolate and molasses as bases to make our 70 flavors.

Medha Imam: Saltwater taffy is synonymous to summer days, and this chewy, soft candy is the pride of Jersey Shore. We're headed to Ocean City, New Jersey, to see how this treat is made.