LVMH was reported to have bought a majority stake in Off-White back in July 2021. At the time, Abloh had been designing for the LVMH-owned Louis Vuitton for three years. Abloh, 41, died in November 2021 after a two-year battle with a rare type of cancer.

Weeks after its debut NYFW show, the brand will now sit alongside Bluestar-owned Scotch & Soda, Hurley and Catherine Malandrino.

LVMH sold luxury-streetwear brand Off-White to New York-based brand management company Bluestar Alliance for an undisclosed sum, three years after its first investment in the label founded by American designer Virgil Abloh.

Bluestar Alliance owns, manages, and markets a portfolio of consumer brands ranging from Hurley, Scotch & Soda and Bebe, to Elie Tahari, Catherine Malandrino and Nanette Lepore, among others.

French luxury group LVMH has sold the streetwear brand Off-White founded by the late designer Virgil Abloh to a brand management company. LVMH would not disclose the terms of the deal with New-York based Bluestar Alliance,