Apple Inc.’s top executive overseeing its Siri virtual assistant told staff that delays to key features have been ugly and embarrassing, and a decision to publicly promote the technology before it was ready made matters worse.

Robby Walker, a senior director who oversees Apple’s Siri division, reportedly told a recent meeting of the division that the company’s decision to promote Siri’s major AI upgrades before they were ready was a mistake, and made the delays especially “ugly”, Bloomberg reported.

Per the inside account of Apple’s issues, Robby Walker, a senior director in Apple’s Siri division, held an all-hands meeting for the team and acknowledged that things were…not great. He acknowledged that team members might feel angry,