Meghan Markle's 'As Ever' brand faces a legal setback as the USPTO blocks clothing sales over a trademark dispute.

Meghan Markle's road to a strong lifestyle brand has been rocky, to put it lightly. The brand, which started out as American ...

Therefore, the former Suits star had to come up with a new name. The problem is the new one she chose “As Ever,” is not original either. In addition to the name change, Meghan ditched ARO’s ...

Princess Lilibet has made a rare appearance alongside her mom, Meghan Markle, in a new photo featured on Meghan’s newly ...

An independent NYC clothing brand named As Ever has detailed its concerns after Meghan Markle rebranded her lifestyle business venture to the same name. The Duchess of Sussex, 43, this week ...

One day after the Duchess of Sussex announced she was changing American Riviera Orchard to “As Ever,” the small company’s owner, Mark Kolski spoke out on Instagram amid a flurry of support.

Duchess Meghan has shared a rare photo of her daughter Princess Lilibet as she reveals a new name and website for her ...

Meghan Markle’s American Riviera Orchard brand has been renamed to As Ever. The Duchess of Sussex shared the news in an ...

The founder of the New York-based “family” clothing business As Ever posted on social media following the Duchess’s rebrand announcement on Tuesday. Mark Kolski, its founder, vowed to ...

Meghan, Duchess of Sussex has relaunched her lifestyle brand, naming it As Ever and unveiling a new website featuring what appears to be a rare photo of her daughter, Lilibet. “I’m shocked we ...