Any brand that refers to its cars as the "ultimate driving machine" is giving itself a high bar to meet. However, BMW's famous advertising slogan is more than mere marketing jargon. Over the ...

Tariffs imposed by the Trump administration threaten to increase the cost of vehicles built both here and elsewhere — but the ...

BMW, the company that once operated under the slogan "The Ultimate Driving Machine," used to almost unquestionably produce the best-driving cars in whatever market segment it entered. That focus ...