Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

Any brand that refers to its cars as the "ultimate driving machine" is giving itself a high bar to meet. However, BMW's famous advertising slogan is more than mere marketing jargon. Over the ...

While some might argue (and I agree) that reindeers are, by far, a greener mode of transportation than cars, BMW has decided ... uses the new set of slogans BMW is using to promote it's 1-Series ...

Oops. Seems that Al Ries' column in Advertising Age was a little off base when he accused BMW of dropping the famous slogan "The Ultimate Driving Machine" in favor of ...