Channel 5’s original logo, devised by Wolff Olins and Saatchi & Saatchi In ... some of the time” is a difficult thing to sell, and a difficult brief to design for. Appealing to mass audiences is ...

Channel 5 is rebranding as 5 to encourage viewers to “reappraise” its programmes. The channel, which launched in 1997 and is now the UK’s third biggest commercial TV station, has rolled out a ...