Chipotle is leaning into their meme and offering buy-one-get-one-free deals for one hour on Friday the 13th in June. Here's how to get it.

The idea came after memes circulated online about people — particularly Adam Levine at the 2019 Super Bowl — being "tatted like a Chipotle bag."

Chipotle's Friday the 13th promotion caused long lines at the Old Dominion University restaurant, as customers with tattoos waited for a buy-one-get-one entrée deal.