The brand's ingenious new 'Classics' ad sees the brand highlighting instances of its name appearing in classic books, by replacing the words 'Coke' or 'Coca-Cola' with the logo itself. Couple the ...

Coca-Cola has played with its vintage-style script logo in new and surprising ways recently, like in a 2024 campaign from VML and WPP Open X that used authentic but unauthorized hand-drawn ...

Coca-Cola is bringing back its anticipated "Share a Coke" campaign, tailored for today’s new generation of consumers and ...

We explore how artificial intelligence is transforming brand identity by enhancing design and personalisation while raising ...

The ad comes courtesy of WPP Open X and VML New York, who used AI to scan the books ... strategy and content at Coca-Cola, said in a press release. While there seems to be a trend of brands doing away ...

Coca-Cola has launched its new “Classic” campaign, celebrating the brand’s presence in some of the world’s most beloved books ...

Share a Coke' saw the Coca-Cola logo replaced by first names – which, as you might expect, drove countless people to search for their own or that of their friends – because not even the best ...

After winning a WARC in 2023 for Coca-Cola’s Meals campaign, this year we introduced to you Hey AI! – the world’s first agentic AI for advertising, designed to hyper-target audiences at the moments of ...

Coca-Cola’s European CMO says that advertising produced through generative AI will become the “norm” in the not too distant future. The technology enabled the brand to recreate its classic Christmas ...

Dubai’s premier entertainment destination, Coca-Cola Arena, announced plans to invest in digital technology and artificial intelligence (AI) to launch a bouquet of new features that elevate the live ...