Coca-Cola has used AI to ‘reinvent’ its classic Christmas ad. The new version of Holidays Are Coming debuted over the weekend - and will appear on TV. But the reaction to it has been mixed ...

Meanwhile, a third passionate user wrote: "THEY USED AI FOR THE COCA-COLA CHRISTMAS ADVERT THOSE SCUMMY B***** WHAT THE F***" A Coca-Cola spokesman said: "Coca-Cola’s exciting venture into AI ...

This isn't the first time Coca-Cola has garnered attention for its use of AI. Last year, the company released a Christmas commercial that was created by three AI studios. Many creatives criticized ...

James Quincey, chairman and CEO of The Coca‑Cola Company, said despite the advancements in AI, the technology has its ...

At Adobe Summit, Coca-Cola CEO James Quincey shares his vision of a Minority Report-style future where we all appear in our own adverts, and get hounded by gen AI until we buy.

First launched in 2011, the personalised packs delivered a sales uplift and engaged more young consumers, something Coke will ...

Christmas adverts mark the start of the festive period for many, with hotly anticipated adverts - verging on short films - from the likes of Aldi, John Lewis, Coca-Cola, McDonald’s and Disney.

Coca-Cola and Christmas was a global activation ... but it passed our own and competitions’ Christmas ad benchmarks. Then, in North America, our team deployed with programmatic media. We had selected ...

“This year, for the first time, our Coca-Cola Christmas ad was created with generative AI, combining emerging technology with human creativity, which allowed us to produce the ad faster and at a ...