The networks have seen ratings dip in recent years, perhaps due to the increased stature of LIV Golf or to the exponential rise of YouTube Golf. Those who watch golf are golfers themselves, and a large percentage of that population would rather play the game on a course somewhere than watch it altogether.

Just over a year ago, Thomas was hesitant to get involved with tour policy, preferring others to carry the load. Now he’s in his second year on the Player Advisory Council, and he sent a memo to players asking them to consider doing more with broadcast partners to improve the product.