"Inner Excellence" by Jim Murphy has jumped to the best-selling book on Amazon after A.J. Brown read it during the Eagles-Packers game.

After mindset coach Jim Murphy’s book made an appearance at Sunday’s playoff game, its web page has been flooded with positive reviews from football fans. Eagle-eyed NFL viewers witnessed a peculiar sight during the Philadelphia Eagles’ Sunday afternoon playoff game against the Green Bay Packers: wide receiver A.

As Brown’s reading material during an Eagles playoff game went viral, the author points to a message from the book: “There’s so much more to your life than the business of just trying to achieve.”