Use of intent data is growing, and for good reason: It's hard to pass up the promise of gaining greater visibility into people when they are actively looking to buy. But as with most new digital ...

When done well, personalized offers motivate up to 45% of consumers to make a purchase. But most times, retailers resort to ...

Search intent, also known as “user intent,” is ... these searchers aren’t even part of any marketing funnel, meaning they’re not on any sort of buying journey. If they are, they’re ...

Understanding sales intent behavior is integral to the success of Sales. It allows us to identify when potential customers move from Marketing-qualified leads (MQL) to Sales-qualified leads (SQL).

The event will feature 8 jam-packed sessions with expert speakers spotlighting how leading organizations are leveraging intent to power better content strategy, better operationalize buying groups, ...

The report also notes that 6sense seeks to set itself apart from most intent providers as a centralized source for marketing and sales insights. Featuring superior identity resolution and detailed ...