Reigning NBA jersey top-seller Steph Curry finished second in the 2024-25 season behind Laker newcomer Luka Dončić.

One of the NBA’s brightest superstars surpassed league legends LeBron James and Stephen Curry in jersey sales this season. A ...

For the first time since 2013, one of LeBron James or Steph Curry was not atop the list of the NBA's best selling jerseys.

Luka Dončić became the first NBA player in 12 years to sell more jerseys than Steph Curry and LeBron James in a season.

The NBA and National Basketball Players Association has announced that Los Angeles Lakers star Luka Dončić has topped the ...

Per NBA insider Marc Stein, Doncic surpassed his teammate LeBron James and Golden State Warriors star Stephen Curry as the ...

Los Angeles Lakers stars Luka Doncic and LeBron James finished as the Nos. 1 and 3 best-selling NBA jerseys in the second ...

In a groundbreaking moment for global basketball, Los Angeles Lakers star Luka Doncic has become the first international ...