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Samuel Adams’s parent company points to gains in light beer as tastes shift from craft brews
Boston Beer Co. said its Samuel Adams American Light light beer has helped it gain shelf space, while craft beer is losing it ...
Two Major Breweries Are Using Familiar Brands to Sell You on New Flavors
One way that breweries aim to skirt this consumer skepticism is to innovate on established beers by extending an existing ...
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And the most popular beer in Washington goes to... really?
Coors was the most searched beer brand in eight states, mainly in the South and Southwest. Guinness was the most popular ...
LIV Golf hires Bud Light’s woke ex-marketing exec Alissa Heinerscheid after transgender marketing campaign cratered brand
The disgraced former marketing executive who tanked Bud Light’s brand has landed a new job at LIV Golf, in an unlikely ...
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Two Major Breweries Are Using Familiar Brands to Sell You on New Flavors
Earlier this month Pabst Brewing Company announced the launch of Pabst Light, its new 4.2% ABV beer. The brand has worked to showcase that the expanded offering isn’t just a watered-down version ...