Kreiz, a former entertainment executive, has led a major turnaround effort since joining Mattel in 2018, focusing on IP ...

Adults are the world's fastest-growing group of toy buyers. They're collecting Lego, plush toys, Hot Wheels, Barbies, Sonny Angel figurines, and more.

The partnership covers major Mattel brands including Barbie, Hot Wheels, UNO, Fisher-Price, Scrabble, Thomas & Friends, Pingu ...

The Salt Lake Tribune reports on how a Ninja Warrior competitor's collection of 5,000 Hot Wheels caught the attention of ...

Trump's 145% Tariff on China To Make Barbie, Hot Wheels Expensive in US | Firstpost America | N18G American parents may soon feel the sting of geopolitics in the toy aisle, as new US tariffs on ...

Mattel Malaysia Sdn Bhd (MMSB), to produce over half a billion Hot Wheels cars per annum by 2025, a 20% increase in output following its expansion exercise which is slated for completion in ...

But here, all the picture frames, trophies and knickknacks connect to one thing: Hot Wheels. The wall behind ... and skills caught the attention of Mattel, the toy’s manufacturer.