Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...
On social media, one prebiotic soda brand is dialing up its attack as its rival reconsiders its influencer marketing strategy ...
As part of its Super Bowl advertising plan, the prebiotic soda brand Poppi made a move which has caused a surprising amount ...
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the ...
The, the day after the Super Bowl, Allison Ellsworth, Poppi’s co-founder and chief brand officer, took to TikTok to address ...
Olipop and Poppi are two soda alternatives taking over the scene with unique flavors and lower-sugar options. Here’s what you ...
While stunts work for attention, both positive and negative, it’s important for brands to understand that customer loyalty is ...
What about diet soda? “While diet drinks are low in calories, they often contain artificial sweeteners that some people ...
The brand also hired an industry veteran to reshape its leadership structure, with Coca-Cola executive Mel Landis as its new ...
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators ...
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...
Olipop Inc., the high-fiber, lower-sugar soda startup, raised $50 million in a Series C funding round at a valuation of $1.85 ...
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