Legacy media companies amassed only 10 percent of total television viewership during the month of March, according to new ...

Nielsen has refreshed its monthly “The Gauge” report to count Warner Bros Discovery’s (WBD) and Paramount Global’s streaming services as collectives, rather than on an individual basis. The change was ...

The annual men's college basketball tournament drew sizable audiences to CBS and TNT, with the cable TV sector benefitting the most. This article, Nielsen: March Madness boosts traditional TV viewing ...

Cable did see its share grow from 23.2 percent in February, thanks in large part to March Madness: The men’s and women’s NCAA ...

TV viewing in the U.S. is settling into more seasonal patterns, according to Nielsen's The Gauge for March, with the NCAA tournament helping to boost cable viewing while streaming competition ...

For the first time in Nielsen's monthly Gauge reports, its top 10 most-watched streaming titles were distributed by seven different platforms ...

Paramount trumpeted its pivot to VideoAmp last year when a contract dispute with Nielsen left the CBS parent without any traditionally collected numbers to circulate. VideoAmp, whose CEO is Fox ...