Lifeguards at Pensacola Beach are sounding the alarm after rescuing nearly 50 people from rip currents over the weekend.

Seven days out is your guide to entertainment events, concerts, festivals and activities in Escambia and Santa Rosa counties.

First responders in Pensacola were dispatched to Casino Beach for a water rescue just before 3 p.m. saturday near the Casino ...

The architectural design for the new Beach gateway has already been decided, but the cost is going up. Here's why.

Commissioners said the sign update comes after President Donald Trump’s executive order earlier this year that changed the ...

Commissioner Ashlee Hofberger says a design firm thought Innisfree Hotels' logo was government-owned and used it for the $1.6 ...

Escambia County Fire Rescue crews quickly reached a swimmer who was caught in a rip current off Dog Beach East at Pensacola ...

Plus Nine Mile Road development, updates on American Magic's HQ and intra-party feud around Rep. Salzman's higher education bill.

ESCAMBIA COUNTY, Fla. (WKRG) — Upgrades to Pensacola Beach’s Toll Plaza are in the works as Escambia County prepares to install a new archway to replace the current toll booths. The goal is to ...

Florida Congressman Jimmy Patronis celebrated Wednesday after Pensacola Beach updated its sign welcoming travelers to read ...

The iconic Pensacola Beach sailfish welcome sign now reads "Gulf of America." The Pensacola Beach sailfish sign has greeted visitors to Pensacola Beach and a "Scenic drive east along the Gulf of ...

More info and ticket purchase: vinylmusichall.com. 7 p.m. April 29. Gulfside Pavilion at Casino Beach, Pensacola Beach. Bands on the Beach is Pensacola Beach's popular outdoor summer concert ...