Popular Soda Brand Faces Backlash for Viral Vending Machine Stunt
Poppi's director of PR and communications told Newsweek that the soda brand can't wait for people to see what's next.
Poppi Is Getting Backlash for Their Vending Machine Stunt with Influencers — Here's Why the Internet Is Up in Arms
Here's what to know about the Poppi vending machine controversy, including how it started and what the brand owner has said since the drama began during Super Bowl weekend.
Why Poppi’s $25K Influencer Vending Machine Stunt Didn’t Go as Planned
If there’s one thing the internet loves, it’s a good brand scandal. And this week’s drama? Brought to you by Poppi, the trendy prebiotic soda brand that accidentally turned a Super Bowl campaign into a PR disaster.
Poppi’s Super Bowl ad sparks influencer backlash
The incident has sparked a broader conversation about the ethics and optics of influencer marketing. Some content creators have defended Poppi’s campaign, arguing that the brand’s exposure justifies the marketing spend.
‘Very out of touch’: Poppi sent influencers free soda vending machines—and fans are furious
Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending a handful of social media influencers, like @kaelimaee, their own personal vending machines, filled with Poppi cans.
Poppi sent vending machines to influencers — and it majorly backfired
The influencers posted videos about these gargantuan gifts on TikTok, racking up millions of views, but unfortunately for the soda brand, the public’s reaction to the activation was as ice-cold as the soda stocked in the machines.
Poppi Founder Addresses Backlash Over Influencer Vending Machines
Poppi founder Allison Ellsworth addressed the backlash the brand received over its Super Bowl LIX campaign, which saw influencers given vending machines stocked with the prebiotic soda.
Prebiotic soda brand Olipop valued at $1.85 billion in latest funding round
Prebiotic soda brand Olipop said Wednesday that it was valued at $1.85 billion in its latest funding round, which raised $50 ...
That's a Lot of Beef For a Prebiotic Soda
Trendy prebiotic soda brands Poppi and Olipop are beefing online. But which one is actually better for you? We asked a ...
Health-Ade Launches Dr. Bubbles and Cream Soda, New Prebiotic Sodas by SunSip
Health-Ade, the creators of gut-healthy bubbly beverages, announce the addition of two delicious flavors to their prebiotic ...
Food Dive20h
Olipop valued at nearly $2B following latest funding round
The profitable soda offering, with more than $400 million in annual sales, is the top non-alcoholic brand in the U.S. by dollar sales and unit growth, according to the company.
Poppi Super Bowl commercial 2025 advertises prebiotic soda
Poppi's 2025 Super Bowl commercial pokes fun at legacy sodas as a variety of consumers are unable to make up their minds as they decide on drinks. The prebiotic soda was featured on "Shark Tank" in ...
QSR magazine3d
HTeaO Creates New Crafted Sodas with poppi
HTeaO, the nation’s leading iced tea franchise, announced a new partnership with poppi, the popular prebiotic soda brand.
Two Texas brands, HTeoO and poppi, launch limited-time drinks
The three new beverages will be available Friday, Feb. 14 in participating HTeaO locations, the brand announced.
shots1d
poppi takes centre stage in new commercial
Alix Earle, Jake Shane, and Rob Rausch explore Soda Thoughts and give people the freedom to love soda again in the 60-second spot.