Swedish oat milk brand Oatly, known for its original, animated packaging and irreverent copy, is taking a wait-and-see approach, trying to “stay fresh” and largely skipping ChatGPT in an effort to ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

Appealing to both the functional and emotional needs of shoppers in all purchase environments is essential if shopper marketers are to create ... we were able to support key marketing principles with ...

Eye level is buy level, or is it? Dr Tim Holmes used eye-tracking technology to bust a few shopper marketing myths. Marketers tend to accept oft-cited nostrums without stopping to question their ...

Kraft Heinz ups commitment to mobile shopper marketing following initial success Kraft Heinz is grabbing a big serving of mobile shopper marketing via a new seven-year partnership with Fetch ...

WPP is expanding its partnership with Heineken and using an in-house artificial intelligence platform for shopper-marketing activities, underscoring the growing role AI plays in ad firms' pitches.

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial intelligence-powered operating system WPP Open.

Beer brand Heineken has appointed WPP as its global shopper marketing and commerce partner for the iconic Heineken brand portfolio, including Heineken, Heineken 0.0, and Heineken Silver.

Brands that embrace immersive experiences, AI-led personalisation, and data-driven shopper engagement will not only stand out; they’ll lead. At FLC Marketing Group, we believe the future lies in ...

WPP has been selected by international brewer Heineken as its global shopper marketing and commerce partner. The assignment covers the flagship Heineken brand as well as sub-brands Heineken 0.0 ...