Campaign Brief2h
“From rev-head to renewables”: JIMJAM Ideas and SEC Newgate help celebrate ‘Climate Action Paying Off’ in new community campaign
The Investor Group on Climate Change envisioned a community campaign to highlight the job and economic benefits of the clean energy transition, while encouraging the Australian Parliament to adopt an ...
Campaign Brief16h
Smirnoff announces appointment of super star Troye Sivan as global ‘Chief Vibes OFFicer’ in new ‘Go OFF’ teaser via Dazed Studio and McCann
Smirnoff, the world's No.1 vodka brand, is today announcing the appointment of GRAMMY-nominated global star Troye Sivan as ...
Campaign Brief20h
Ray pulls at heart-strings in UK toy retailer The Entertainer’s new campaign via adam&eveDDB UK
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the ...
Campaign Brief21h
Superunknown is the new strategy and design agency launched by Paul Hoskins (left) and Nick Davis (above).
The agency has grown at a steady pace since its inception, building capability across its brand and digital teams. In the ...
Campaign Brief21h
Just Cuts brand styles up with bold new look via The General Store
Just Cuts, one of the Southern Hemisphere’s largest hairdressing franchises, is redefining style with an exciting brand ...
Campaign Brief20h
McDonald’s delivers a satisfying, neon-filled Christmas campaign via Leo Burnett, London
In the lead-up to Christmas, Campaign Brief is shining a spotlight on the season’s most anticipated campaigns from around the ...
Campaign Brief21h
Ballarat extends ‘Brilliantly Unexpected’ brand with larger-than-life activation via Graffiti
Brand experience agency Graffiti has collaborated with Tourism Midwest Victoria to launch Ballarat’s recently launched ...
Campaign Brief23h
New unbranded campaign puts foster care needs front and centre across the Hunter region
Two local not-for-profit foster care agencies, CatholicCare Social Services Hunter-Manning and Allambi Care, have banded ...
Campaign Brief40m
FUNDAY reminds Aussies to “Pop a Little Fun in Your Day” in latest campaign via TABOO
FUNDAY Natural Sweets has launched an uplifting new campaign created in partnership with TABOO, encouraging Aussies to add a moment of guilt-free indulgence to their every day. The campaign’s tagline, ...
Campaign Brief4h
DiDi + Sunday Gravy convert Camry into a horse-pulled chariot to celebrate Gladiator II release
As part of the highly anticipated release of blockbuster sequel Gladiator II, DiDi created the highly anticipated Camry Chariot, no one asked for. In its first work for DiDi, Sunday Gravy needed to ...
Campaign Brief3h
Studio by Miraval launches campaign to support Sydney’s up and coming musicians
Kicking off the launch of the pop-up studio which is now open, Miraval, the iconic French wine brand, launched its campaign to help support Sydney’s up and coming musicians. In a partnership with ...
Campaign Brief1h
Legacy + VML give Aussies across NSW the chance to buy fallen Veterans a ‘Legacy Lager’ year round
Following a soft launch in 2023, and a year of research, testing and development, Legacy Taps have been installed alongside other beer taps in pubs and clubs across NSW. The dry taps are equipped with ...