The DOJ’s proposed Google breakup targets Search, Chrome, and ads to boost competition. Here's everything you need to know.

Google’s AI Overviews are significantly decreasing clicks to traditional organic listings, especially for non-branded, ...

Learn how mindset, emotion, and behavior shape platform choice and how to build content strategies that meet them there.

ROAS doesn’t equal profit. Learn the metrics that actually tell you if your ads are working – and how to implement them in ...

Once a golden strategy, keyword targeting is losing its shine. In 2025, success comes from intent, behavior, and emotional ...

Judge rules that Google 'willfully engaged in anticompetitive acts' and 'substantially harmed' users and publishers.

The crash of its App Store rank reveals how heavily Temu was reliant on Google advertising for paid acquisiton.

Google’s 2024 Ads Safety Report, released today, shows a massive uptick in how AI – particularly large language models (LLMs) ...

Explore the best affiliate networks for ecommerce, SaaS, lead gen, and enterprise brands, with detailed pros, cons, and ...

Learn how you can use Google-engaged audiences for remarketing to users who've already interacted with their brand across ...

Content that ranks in the top 10 of Google organic search is less likely to be cited today than it was before the March 2025 ...

The new ad guidance pushes advertisers to AI and broader targeting while promising better results but may primarily serve ...