Newell, the parent of more than 50 consumer brands, is looking to create five times more content while improving marketing ...

Leveraging a localized approach and a social push, the campaign shows off new packaging along with a switch from bottles to cans.

A new Center of Excellence built on Nvidia tech and led by Publicis Sapient speaks to the opportunity the agency sees in taking a consultative approach.

The practice will leverage EY’s capabilities and experience to help clients meet the changing needs of consumers and “shape ...

Lipton Hard Iced Tea, which is brewed by FIFCO USA through a licensing agreement with PepsiCo , isn’t the only brand focusing ...

Meta’s next-level artificial intelligence tools could create and target campaigns for marketers by next year, according to a ...

New visual intelligence features allow iPhone users to search apps like Google and Etsy to find items similar to what they’re ...

Executives discuss how an effort developed with Edelman fits into Unilever’s plans to shift 50% of ad spend to social media, ...

Former Meta and Apple executive Rebecca Van Dyck is taking the reins as the company pushes further into travel services and ...

Compared to a year ago, more marketers plan to invest at least $10 million in generative artificial intelligence, per Boston ...

The platform announced a slew of new features including branding solutions, automation tools and an artificial ...

Celsius, which was boosted in 2022 by a $550 million investment by PepsiCo, has focused previous marketing efforts around ...