Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain, beginning with the 2025 season. Sony's Hawk-Eye virtual measurement ...

During the league's annual winter meetings, the NFL announced that beginning with the 2025 season, it will do away with its traditional human-operated chain measurement system, opting instead for Sony ...

NFL's decision to introduce Sony's Hawk-Eye technology for first-down measurements has stirred debate, particularly ...

The next time a measurement is needed to determine a first down, it won't be the chain gang coming out to make the measurement — it won't even be a human.

When the NFL announced it was replacing the traditional chain gang with Sony's Hawk-Eye technology for measuring first downs, ...

That is changing in 2025. NFL Network's Tom Pelissero reported Tuesday that the league is adopting Sony's Hawk-Eye Innovations technology to measure the line to gain in games starting this year.

Previously, she was a writer and editor at MUO. Starting with this year’s football season, the NFL will use Sony’s Hawk-Eye cameras to measure the line to gain — a process the chain crew has ...

NEW YORK and PALM BEACH, Fla., April 1, 2025 /PRNewswire/ -- Sony's Hawk-Eye technology will be used by the National Football League as the primary method for measuring the line to gain ...

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