WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...

TikTok will let brands generate AI influencer content that mimics what human creators might share.

WPP Open, the agency’s AI-powered marketing platform, will integrate TikTok Symphony’s avatars, AI-dubbing translation and video generation tools for its 50,000 WPP employee users and clients — all to ...

TikTok Symphony features, including dynamic digital avatars, are coming to WPP Open to provide more “firepower” for agency ...

TikTok is bringing more generative AI features to its growing suite of tools for advertisers. On Monday, the social media app ...

TikTok’s new creative tools let you instantly generate branded videos and digital avatars from simple images or text prompts.

TikTok unveiled a slate of generative AI tools, designed to help automate creative production. They'll not only live natively on TikTok but will also be integrated within Adobe Express and WPP Open ...

WPP is amplifying its partnership with TikTok, becoming the first advertising and marketing services company to integrate ...

Japanese company Rakuten Symphony and U.S. carrier AT&T have extended their ongoing collaboration with the aim of driving ...

TikTok has enhanced its Symphony AI suite with Creative Studio, Digital Avatars, AI dubbing and more, empowering creators and advertisers worldwide.

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — ...

TikTok has partnered with WPP to bring its generative AI toolkit, Symphony Suite, into the WPP Open ecosystem. Through this collaboration, WPP teams will receive early access to Symphony Suite’s ...