Inspired by fashion, the design reimagines the 1942 bottle in a green and purple colorway, with the Korean symbol for Gou's last name on the label.

Patrón is synonymous with tequila, but the premium brand's starting price tag may be difficult for many to shoot down. A bottle of Patrón Silver costs $50, or $600 for a 12-bottle case.

Launch for Cincoro Tequila is this month, and initially the bottles will only be available in 12 markets, including Arizona, California, Colorado, Connecticut, Florida, Illinois, Massachusetts ...