Pouring money into social media ads isn’t paying off for many marketers. As ROI shrinks, here are the alternatives that ...

Franklin Templeton India’s vice president and head of marketing, Geetanjali Sachwani, has a personal connection to the ...

Lenovo’s AI-driven thriller grabs millions of eyeballs—but as machines aid imagination, can advertising keep its human edge ...

WARC’s ‘Act Good Report 2025’ ranks purpose-driven campaigns worldwide—spotlighting creative work that blends conscience with communication, not just commercials.

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US President Donald Trump’s all-out tariff strike may play to politics, but it’s marketers and advertisers who’ll now have to ...

Articles written by Sanya Bajaj ...

Articles written by Kruti Berawala ...

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Many of today's nostalgia marketing campaigns evoke Gen Z memories from a wrong era—a misalignment needing correction, says Consuma founder.