INMA’s Media Subscriptions Summit Study Tour in Toronto will feature immersive visits with Canada’s leading media companies: briefings and tours — truly a walking-talking experience that will provide ...

Personalisation is key to engaging audiences, and AI is making that easier than ever. During the recent INMA Generative AI ...

Their new product, SPIL, carries the tagline “Ask the news to change your views,” a striking invitation to interaction and ...

As part of INMA’s Young Professionals Initiative, we are featuring the winners of our fifth “30 Under 30” award. Today’s ...

Meta is constantly changing the algorithms on all of its platforms, and right now media companies can take advantage of an ...

Static paywalls fail to account for key signals, such as subscriber likelihood, expected retention, and advertising value, as ...

INMA Readers First Initiative Lead Greg Piechota will talk with Hamish McKenzie, co-founder and chief writing officer at ...

Axel Springer CEO Mathias Döpfner recently described how newsrooms could one day look like record labels. Here’s why.

The level of personalisation GenAI will allow news companies to do — like giving a reader only new information because it ...

During a recent INMA Webinar, Aurore Bergmann Verbiguié, chief product officer at La Croix, explained how behavioural testing ...

Roughly 20% of Americans told the Pew Research Center they regularly get news from influencers on social media. That number ...

During the Webinar, NZZ’s Eva Günther shared how and why the company retooled its digital strategy with the addition of a new ...