B2B buyers and marketers agree that the COVID-19 pandemic has changed the buying process: Buyers are investigating more on their own and taking more control, according to recent research from ...
Explore the role of the positionless marketer in AI-driven marketing, where versatility and adaptability redefine traditional ...
NFTs—non-fungible tokens—are unique digital items that are authenticated on the blockchain. The authentication process is the same technology that secures cryptocurrencies, such as Bitcoin, allowing ...
When YouTube thumbnails feature certain facial expressions, do those videos tend to get more views? Researchers used AI ...
In recent years, content syndication has unfairly gained a bad reputation as a quick way to cast a wide net without much ...
What will B2B marketers in the United States be increasing their spend on in the coming years? Which tactics and strategies ...
"Storytelling" is often used loosely as a term for good writing. Which makes me wonder: Do marketers actually understand storytelling in the context of content marketing? Yes, it's a borderline cliché ...
Raise your hand if you're sick of hearing people say "the world has changed" or "this is our new normal." (We'll pause for the collective hand-raise.) There's truth in those tropes, but the reality is ...
Discover how the FTC's recent actions against deceptive AI marketing affects brands, transparency, and ethical AI promotion.
The CEO tends to be the oldest and longest-tenured member of a large company's C-level executive team, according to recent research from Korn Ferry. The report was based on an analysis conducted in ...
Most B2B marketers today use content marketing successfully to achieve top-of-the-funnel goals, such as brand awareness and audience education. But we aren't delving deeper into the so-called funnel ...
In 2023, nearly half of all marketing agencies faced revenue declines, and many struggled to attract new clients because of economic uncertainty. As economic uncertainty continues into Q4 of 2024 and ...
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