The beauty industry can sometimes feel like a whirlwind of trends, filters, and overpriced treatments, but Afshan Kanwal cuts ...

When Kendall Jenner decides to make a beauty statement, the world pays attention. Known for her effortlessly chic and ...

The founders of a conservative women’s lifestyle publication are on a mission to bring “hotness” back—to politics and beyond.

The key to a sultry yet subtle makeup look? Brown eyeliner — a trend that's just been embraced by Hailey Bieber.

The singer revives the micro bangs with a retro twist that's effortless, edgy, and summer-ready. This bold fringe trend is ...

Between all your favorite influencers, shows, movies, and celebs, inspiration for prom hairstyles is everywhere. With so many ...

Let the eyes lead. Pair bold shadow with understated skin and neutral tones elsewhere on the face. A well-matched base and a ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may ...

In “Headphones On,” the fourth single from her upcoming debut album “Addison,” inauthenticity and an overreliance on ...

From pastel prettiness in Kabir Singh to glam queen in Tu Cheez Badi, Kiara Advani’s movie looks are fashion inspo gold — 6 styles to steal now!

Disha Patani's 5 black outfits that are perfect for last-minute party plans ...