Spike Lee reveals that a viral meme was a factor in casting A$AP Rocky for his latest film, "Highest 2 Lowest".

Hollywood casting choices are increasingly influenced by social media metrics, but director Spike Lee has taken a decidedly ...

Ahead of the Cannes premiere of his new A24 film “Highest 2 Lowest”, Lee revealed that a meme comparing A$AP Rocky to Denzel ...

While follower counts have been known to aid casting decisions in today’s Hollywood, Spike Lee is turning to the memes. Ahead ...