Ad slogans help us determine the best products for our lives, and the best ones hit us in the feels. While the advertising ...

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive ...

They decided to focus on a simple and to the point television advert - something unusual for the time, with flashy slogans being common. The pair needed a punchy tagline to finish the ad.

POSH department store Selfridges sparked outrage by selling a T-shirt with a slogan mocking the jobless. The offending top features the words: “Nothing pays as good as unemployment feels.” ...

There are slogans, and then there are taglines. According to brand consultant Laura Ries at Advertising Age, "Taglines are like the road sweepers at the end of a parade ... they seldom position ...