Energy drink maker Monster Beverage convinced a U.S. appeals court on Tuesday to uphold its $311 million trial win in a case ...

Clarence Cocroft budgeted for advertising when he launched his company in DeSoto County, Mississippi. He even purchased ...

Over the past decade, a considerable amount of advertising research has suggested that attitudes are based not only on beliefs and attributes, ie, cognition, but also on feelings and emotions, ie, on ...

The New Mexico Court of Appeals unanimously ruled on April 1 ... but also to organizations that run lobbying advertising campaigns. The ruling stems from a complaint filed with the commission ...

Graphic sexual appeals grab attention but the advertising literature suggests that these messages are far from a “magic bullet.” Using a large national panel (N = 1,506), the current research ...

Advertising has a part to play in this. Advertising codes state that, “Gambling marketing must not be of particular appeal to children and young persons.” Adults in the Advertising Standards ...