All else being equal, consumers responded to emotional appeals more favorably than to rational appeals. Television advertising influenced advertisement liking more than magazines, newspapers, and ...

Meta (META) faced a significant legal setback on Monday when the U.S. Supreme Court declined to hear its appeal to avoid a class action lawsuit brought by advertisers. The advertisers allege Meta ...

The justices turned away Meta's appeal of a lower court's decision that let advertisers seek damages as a group over Meta's claims about the "potential reach" of their ads. A three-judge panel of ...

Advertising has a part to play in this. Advertising codes state that, “Gambling marketing must not be of particular appeal to children and young persons.” Adults in the Advertising Standards ...