It’s time for the advertising industry to embrace new technologies and innovation—not regulation and degrowth—to solve its ...

The University of Pittsburgh at Bradford has received five awards in the 2024 Collegiate Advertising Awards program, which ...

So, let's dive in. Here (in no particular order, as usual) are 12 of the best ads of the decade so far, as selected by ad ...

As brands strategize for the year ahead, non-endemic retail media is poised to reshape advertising approaches in 2025.

Industry leaders weigh in on how brands can help shape pop culture again through innovative storytelling and a balanced ...

The Award Recognizes Shirofune Founder and CEO Mitsunaga Kikuchi as the Marketing Solutions Provider Innovator of the Year EL ...

Roku, Amazon, and practically every company in the streaming business are inventing new ways to make money off your data.

For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc.

For instance, whether you saw an ad, whether you clicked on it, whether it led you to buy a product or visit a website, etc.

In performance marketing, it’s rare to launch a campaign with minimal optimization and still walk away with impressive ...

In March 2024, website owner Morgan McBride was posing for photos in her half-renovated kitchen for a Google ad celebrating ...

Ad-blocking is an essential experience for many people. Bad advertising can ruin experiences, especially while browsing the web, playing games, and watching video content. Of course, there’s a ...