Hooked by viral TikTok moments, big-brand partnerships, and celebrity endorsements, young consumers are ditching Hershey’s ...

This fun social media campaign allows administrators to engage the community and tell the story of their school.

The landmark antitrust trial could reshape the future of social media, forcing Meta to break up with WhatsApp and Instagram.

China-founded e-commerce sites Temu and Shein say they plan to raise prices for U.S. customers starting next week.

Imagine spending a large portion of your marketing budget on online ads and getting little return on investment. Do you spend big on Google Ads, hoping to catch search intent? Or is social media ...

The former chief operating officer took the stand in a landmark antitrust trial accusing Meta of quashing competition through ...

A new social media trend encourages users to create an action figure of themselves through OpenAI's ChatGPT. Here is how you ...

The ad is too good to be true Sometimes, deals that seem too good to be true are legitimate, but more often they’re not. You’re better off trusting ads for brick-and-mortar stores over promotions, ...

Having a variety of ad concepts that speak to different audiences and needs is critical for staying relevant and driving results throughout the year.

AI is focusing on deeper insights for sustainable growth and long-term value, from predictive performance modeling to ...

Wall Street analysts offered a gloomy view of the first quarter for much of Hollywood, warning that economic uncertainty ...