He's not just Ken anymore. Barbie's longtime companion ... as a kid growing up in the inner city and a lot of African-American kids, you don't really think past high school," James also said.

Mattel’s first ever Ken doll based on a professional athlete has generated a frenzy of interest both in stores and online since it became available for purchase.

Four-time NBA champion LeBron James holds his newly released Ken doll, which was made available for purchase on Monday, April ...

Barbie has announced that LeBron James is the first athlete to have a Ken doll. Mattel, the parent company that owns Barbie, ...

LeBron James will be the first pro athlete to get a Ken doll in his likeness as part of a partnership with Mattel.

Barbie said the new James doll was made in partnership with the LeBron James Family Foundation, and the toymaker will make a donation to James' nonprofit, which helps students and their families in ...

*LeBron James is making history once again–this time in the toy aisle. The NBA star is now the first male athlete to be honored with an official Ken doll in his image, part of Barbie’s ...

Hall-of-fame bound Los Angeles Lakers' great LeBron James is now immortalized in doll form, becoming the first male athlete to have a signature Ken Doll in his likeness. You'll have to wait a few ...

LeBron James, who has been dubbed “King James” and “the Greatest of All Time,” is many things: an NBA living legend, an Olympian, a husband, a father, a style king, and now a Ken doll.