The launch of the OREO cookie into space was an atmospheric affair. Stepping through the futuristic Space Tunnel, guests entered the Cosmic Playground roaming with astronauts, where they could ...

NewJeans also shared behind-the-scenes collage videos filmed with disposable cameras and camcorders, capturing candid and ...

Jon Hamm, best known for Mad Men, has taken his first lead TV role since saying goodbye to Don Draper a decade ago ...

Fans, brands and the growth of women’s basketball in the US.

More than 25 major consumer brands and petrochemicals have been traced to fracking in the Permian Basin, one of the world’s ...

Cookie brand OREO has taken its playfulness to new interstellar heights. On Friday (11 April), the brand launched the first ...

The balance between global and local Even for a marketing giant such as Coca-Cola, balancing global and local campaigns remains a complex decision, but the overarching goal is always brand relevance.

Super Bowl commercial with the Pittsburgh Steelers legend, we should have known that Coca-Cola could pull off a memorable campaign. But, it was truly prov ...

“It’s really about walking the talk,” says Delphine Levi Alvares, global petrochemicals campaign ... Always (menstrual products), Gillette and Olay. It also indirectly supplies Unilever ...

For the actor, the decade since “Mad Men” ended has been a period of personal change and mixed professional success. Suddenly ...

AI has been put to good use in this new global campaign for Coca-Cola from WPP Open X and VML New York, which celebrates the ...